GUDOLA  SCHIRMER

                 TRANSFORMATION & GROWTH                                                                                              

                           TURN ON THE FUTURE  -  TODAY.     



Transformation | Future Pioneer

As a visionary and pioneer, I transform companies and challenges of all kinds. Together with you and your team, I develop groundbreaking, sustainable perspectives, new markets, products, applications, services and structures.


Business transformation

is, according to Gabler Wirtschaftslexikon, a fundamental turning point in a company's relationship to individuals and to its economic and social environment. A successful business transformation is the result of a redesign of the genetic architecture of a company.


Using goal-oriented creativity and mental techniques, we develop this new DNA together. In doing so, we take into account the specific challenges, opportunities and risks, disruptors and the environment and involve all relevant stakeholders. This is how we ensure sustainable innovation and sustainable success.


Examples of my work (excerpt)

  • COTY Global: Concept for today's globally leading perfume company, based on the legacy of the perfumer François Coty
  • Procter & Gamble, Wick Pharma: Development of an agile organizational design that leads to success, motivation and synergy
  • COTY UK: Transformation and turnaround through trading-up with innovative launches of the first English designer perfume and the first artificial tanning spray as well as becoming the preferred supplier of key accounts via win-win partnerships
  • Johnson & Johnson Merck, Germany: Development into the No. 1 Rx-to-OTC switch company including initiation of a medical patent and launch of the umbrella brands Dolormin, Livocab and Imodium, as well as the brands Terzolin and Pepdul
  • Kneipp: Transformation with growth-,  rejuvenation-, digitization- and  umbrella brand-strategies including the launch of innovative products, expansion of the retail  presence and synthesis of the heritage of Sebastian Kneipp with current trends 
  • ALP Nutrition: Launch of the innovative anti-aging product ALP Beauty as a trendsetter for inner beauty
  • Bacodi: Launch of an infotainment concept at the POS for the eyelash brand Ardell, launch of the beauty platform Cosmerando and innovative digital and social media strategies
  • Evimed: Concept of a health IT platform for patients, clinics, research institutes and the pharmaceutical industry as well as a big data concept for stratified medicine
  • Sun of a Beach (No. 1 beachwear manufacturer Greece) – Global transformation and growth strategy
  • Purpose, ESG & Profitability - Proposals for the 21st Century


Transformative, innovative, fresh,

forward-thinking - ahead of competition

Fast, surprising and lasting results

New DNA, groundbreaking innovations


We take a new perspective, considering pains & gains, internal and external drivers, the market, competition and disruptors.


Using analytical, creative, digital and mental techniques, we develop a new DNA.


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AC Alpha Expert for change and transformation

Are you interested in my services?

Contact me, I will create an individual non-binding offer

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